Top 5 Social Apps Performance in Netherlands Q2 2021

In Q2 2021, the top five social apps in the Netherlands—TikTok, Facebook, Instagram, Pi Network, and X—demonstrated varied performance across downloads, revenue, and active users. Here’s a closer look at their performance metrics.

TikTok from TikTok Pte. Ltd. experienced significant revenue growth, peaking at approximately $57K in the week of May 10. Weekly downloads fluctuated, reaching a high of 41.4K in early April and stabilizing around 35K by the end of June. Active users remained strong, starting at 3.48M in late March and climbing to nearly 3.65M by the end of the quarter.

Facebook from Meta Platforms, Inc. saw a relatively stable revenue trend, with earnings peaking at around $12.4K in late May. Download numbers remained consistent, hovering around 26K weekly, with minor fluctuations. Active users showed a slight decline from 9.11M in late March to just under 9M by the end of June.

Instagram also from Meta, had modest revenue, peaking at $964 in late April. Downloads showed an upward trend mid-quarter, reaching close to 31K during the week of April 5. Active user numbers were relatively stable, fluctuating slightly around the 4.56M mark throughout the quarter.

Pi Network from SocialChain did not generate any revenue. However, it saw a significant spike in downloads in early April, hitting 52.8K, before declining steadily to around 2.7K by the end of June. Active users increased from 78.4K in late March to a peak of 110K in late May, before slightly decreasing to around 98.8K by the end of the quarter.

Finally, X from X Corp. had steady but modest revenue, peaking at $38 in late May. Downloads were consistent, with a high of 17.7K in early May and settling around 13K towards the end of June. Active users remained stable, starting at 1.29M in late March and ending at roughly 1.3M by the end of June.

For more insights and detailed analytics on app performance, visit Sensor Tower.